This means social media platforms are used by one-in-three people in the world, and more than two-thirds of all internet users. The total of 144 minutes is a 1.4% increase from 142 minutes the previous year, and up 38% in the past 5 years. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. Facebook is the most popular social media platform. Again, social media data can help by helping you identify the most influential people on social media for your particular audience so you can get to know them. It’s possible that there are some discrepancies between the number of ‘active users’ and the number of people, since one person could in theory maintain multiple accounts. According to the survey from Pew Research, 36% of adults 18 to 29 in the US say they ‘often get news via social media’, which is higher than the share saying they ‘often get news via other platforms’, such as news sites, TV, radio or print newspapers. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 3.81 billion users in 2020. In 2020, the average time spent on social media per day is 2 hours 24 minutes globally for users aged 16 to 64 on any device. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2020? The data for social media adoption in the US is here. In regards to social media usage by device, 98.68% of people in the world access networks exclusively on a mobile device (tablet or phone). Sources: Statista, PEW Research, OurWorldInData, Data Reportal, Social media platforms & Kepio’s Analysis. johannes Eichstaedt is a PhD student at the University of Pennsylvania under Martin Seligman. 70% of the US population has active social media accounts, with a year-on-year growth rate of 3.1% from 2019-2020. In this awesome statistical roundup, you’ll discover the latest social network data by the numbers and key demographics, here’s a summary of what you’ll learn below: So without further ado, let’s dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. As we can see, the average for the OECD is more than 4 hours per day, and in some countries the average is above 6 hours per day. If they do, the age gradient would narrow. The rise of social media began back in 1996 with the release of networking site Bolt (now closed). When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. This chart shows that there are some large social media sites that have been around for ten or more years, such as Facebook, YouTube and Reddit; but other large sites are much newer. Our chart here shows the proportion of people aged 16 to 24 who use social networks across a selection of countries. However, when we look into platform penetration rates from people in eligible audiences, 83.36% of 4.57 billion global internet users and 90.71% of … For some platforms the gender differences are very large. The case of MySpace is remarkable considering that in 2006 it temporarily surpassed Google as the most visited website in the US. Every second, 11 people use social media for the first time. Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world. Social media has changed the world. All social networks report growth data on the number of monthly active users or MAU’s rather than the number of accounts, as this data is more accurate for measuring actual use and territory penetration. Facebook is also the social media channel arguably under the most scrutiny for its various data breaches and security concerns, especially over the Cambridge Analytica scandal. WASHINGTON (AP) — Federal regulators are ordering Facebook, Twitter, Amazon, TikTok’s parent and five other social media companies to provide detailed information on how they collect and use consumers’ personal data and how their practices affect children and teens. The next chart shows the number of hours young people spend on the internet across a selection of rich countries. In 2008, Hi5, MySpace and Friendster were close competitors to Facebook, yet by 2012 they had virtually no share of the market. The current percentage of people using social media is 49.03% of the world’s total population. Or have a question? Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. Social media data (or social data for short) refers to all of the raw insights and information collected from individuals social media activity – e.g. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. Social media’s growth in the US is comparable – in speed and to some extent also in reach – to that of most modern communication-enabling technologies, including computers, smartphones and the internet. As you can see from the data above, social network usage is different for men and women globally when examining location. However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. your prospects and customers. Digital media contrasts with print media (including books, newspapers and magazines) and other traditional or analog media (including TV, movies and radio). When did the rise of social media start and what are the largest sites today? As social media becomes more and more widespread, and the technologies behind data analytics advances further, companies will be struggling to navigate the tricky and confusing world of data analytics, while still following the laws about data use and protection. However, this data is … The US social media penetration is calculated by the total number of active social network users versus the total population or those aged 13+. Fast changes like those brought about by social media always spark fears about possible negative effects. The rise of social media is an extraordinary example of how quickly and drastically social behaviours can change: Something that is today part of the everyday life of one-third of the world population, was unthinkable less than a generation ago. You have the permission to use, distribute, and reproduce in any medium, provided the source and authors are credited. Tumblr and TikTok come next, with over half a billion users. When did the rise of social media start and what are the largest sites today? A standout figure relevant to marketers from this chart is the 99 percent of total social media users accessing via mobile at some point. By 2021, Newcomer TikTok will have joined the 1 billion user club. In fact, in rich countries, where access to the internet is nearly universal, the vast majority of young adults use it. FTC seeks information from social media companies on data collection. There you have it for my rise of social media statistics roundup. In general, young people are more likely to use social media than older people. If the average person persisted with the same social media usage, they would spend 5.7 years / 2,080 days on platforms in their eligible lifespan. Sources: GlobalWebIndex, PewResearch, Wikipedia, Social media platforms & Kepio’s Analysis. TikTok, for example, launched in September 2016 and by mid-2018 it had already reached half a billion users. In comparison, the time spent on networks by the average person in the US is 2 hours and 3 minutes, 21 minutes less than the global average. In other words: it’s unclear whether today’s young people will continue using Snapchat as they become older. Since 2011 this is possible and today more than 50% of the content viewed on Twitter includes images and videos. So, how big is social media and how has it evolved today? However, this data is based on surveys conducted between January and March this year, so there’s a good chance that the recent spate of COVID-19-related lockdowns will have resulted in people spending even more time using social media each day. With 2.3 billion users, Facebook is the most popular social media platform today. In 2018, this regulation will likely become a bigger and more pressing reality. For example, Facebook reports the average revenue per user would be $36.86 for signing someone up in the US; however, in the Asia-Pacific region, it’s currently around $2.11-$2.96 per user. expands throughout lower-income countries. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. In 2020, the number of people using social media is over 3.81 billion worldwide, with the average user having 8.6 accounts on different networking sites. The aggregate numbers mask a great deal of heterogeneity across platforms – some social media sites are much more popular than others among specific population groups. The company also reports that social media users now spend an average of 2 hours and 20 minutes per day using social media. Key US Network Growth Statistics 2018-2019: Below, we have a separate report by Our World In Data, which shows the growth of social media monthly active users or MAU’s overtime (2004-2019). The data for social media adoption in the US is here. The current global average gender split of social media users is 55% men versus 45% women. The current percentage of people using social media is 49.03% of the world’s total population. According to Statista’s data from 2020, the most active country is the U.A.E., with 99% of its population using social media. In 2020, Facebook is the leading social network with people with 2.60 billion of the 3.81 billion social media users worldwide. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of American’s using social media by age is primarily Gen Z and Millennials. In the interactive chart below we plot monthly active users, by platform, since 2004. They allow people to … Think tank data company PEW Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. (Bubble sizes are proportional to the total number of users of each platform.). Social media data tracks how individuals engage with your content or channels like LinkedIn, Facebook, and Twitter. This chart summarises the importance and growth of social media. As the chart shows, this growth has been driven almost entirely by additional time spent on smartphones and tablets.3, According to a survey from the Pew Research Center, adults aged 18 to 29 in the US are more likely to get news indirectly via social media than directly from print newspapers or news sites; and they also report being online ‘almost constantly’.4. More than half of all the people on Earth now use social media. This is arguably the beginning of social media as we know it.1. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can check the population data here.). Since these platforms are relatively new, it’s hard to know how much of this age gradient is the result of a “cohort effect”. Here we answer these and other key questions to understand social media use around the world. The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. Data gathered from the demand will be used for a study that will "lift the hood on the social media and video streaming firms to carefully study their engines," the commission said in a statement. Here’s a summary of the Social Media Statistics for 2020: 3.5 billion social media users worldwide. We begin with an outline of key trends and conclude with a perspective on the rate of adoption of social media relative to other modern communication technologies. Next-level SEO training and link building strategies, © 2021 Backlinko is a Trademark of Backlinko LLC. Early computing. Social media has had a profound effect on recruitment and hiring. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. In the article, Aleh Barysevich defines major points for a social media … The most recent data from Pew, which took a look at usage from 2019, found the following breakdown for US social media use by platform. In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the PEW study in 2017. According to Keipo’s analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms – equivalent to 9.6% of their total population. Social media may have roots in the 1840s introduction of the telegraph, which connected the United States.. All visualizations, data, and code produced by Our World in Data are completely open access under the Creative Commons BY license. You have the permission to use, distribute, and reproduce these in any medium, provided the source and authors are credited. Probably the first recognizable social media site, in the format we know today, was Six Degrees – a platform created in 1997 that enabled users to upload a profile and make friends with other users. Our World in Data: The rise of social media. As we can see, the average for the OECD is close to 90%. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here ); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can … For example, TikTok was on one in five devices connected to the internet in 24 months. About the Author. Keep an Eye on the Competition. If today’s young adults continue using social media throughout their life, then it’s likely that social media will continue growing rapidly as internet adoption expands throughout lower-income countries. We will always indicate the original source of the data in our documentation, so you should always check the license of any such third-party data before use and redistribution. Federal Trade Commission asks how data is used to select advertisements for each user as Washington cracks down on Big Tech. Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. In this post, we focus on the social media data which starts at around slide 75 in the report. He is pioneering methods to measure the psychological states of large populations using social media and machine learning. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. Almost every company is trying to get a slice of the social media pie. The data comprised almost 200 million Instagram records in two separate sets, 42 million TikTok records, and four million YouTube records. Sources: Data Reportal, BankMyCell, Statcounter. Only 43.27% of people now access the internet on desktop (leaving 2.92% on tablets). The average penetration rate globally is 49%. License: All of Our World in Data is completely open access and all work is licensed under the Creative Commons BY license. Sources: Statista, Data Reportal, Social media platforms & Kepio’s Analysis. Most of the social media platforms that survived the last decade have shifted significantly in what they offer users. Who uses social media? Popular platforms like Facebook have over 66.39% of their monthly users logging in to use social media daily. There were of course earlier, much smaller predecessors of social networking website. You can drag the slider in this chart to see the ranking for other years. Once-dominant platforms have disappeared. The Impact of Social Media on the World of Work. *Statista’s estimate is using a different dataset than published figures from the networks. YouTube follows this with 2 billion, then WhatsApp, Messenger, WeChat, and Instagram, all having 1 billion or more users. Creating profiles on multiple social media platforms in hopes … Young people tend to use social media more frequently. Your email address will not be published. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. Back in 2015, there were only 2.07 billion users, social network growth rates since then have averaged 12.5% year-on-year. Our new Digital 2020 July Global Statshot report – published in partnership with Hootsuite and We Are Social – reveals that more than half of the world’s total population now uses social media. The heavy hitter in the social media world, of course, is Facebook with 1.86 billion active monthly users [2]. How does this compare to the diffusion of other communication technologies that make part of our everyday life today? The Federal Trade Commission’s action announced Monday goes to the heart of the tech industry’s lucrative […] FILE - This Feb. 25, 2020, file photo shows the icon for TikTok in New York. ... TikTok’s parent and five other social media companies to provide detailed information on how they ... Young World Club. In the US, adults spend more than 6 hours per day on digital media (apps and websites accessed through mobile phones, tablets, computers and other connected devices such as game consoles). Find open data about social media contributed by thousands of users and organizations across the world. Summary: Social Media Statistics. In this other chart we show the percentage of men and women who use different platforms in the US. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. Help us do this work by making a donation. The average number of people that use social media for work is 43% of all internet users aged 16 to 64 worldwide. The social media app shared its list of top 100 videos, creators and trends in America in 2020. From a back-of-the-envelope calculation we know that, if Facebook has 2.3 billion users, then at least 30% of the world uses social media.2 This is of course just an average – for some world regions, and specifically for some population groups, usage rates are much higher. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of America’s population in 2011. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via desktop only. But some platforms are much more popular among younger people. Sources: PEW Research,­ Data Reportal, Brandwatch, Social media platforms & Kepio’s Analysis. The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.4, comparably the U.A.E., had the highest with 10.5 per person. There is evidence that in other rich countries people also spend many hours per day online. YouTube, Instagram and WeChat follow, with more than a billion users. These numbers are huge – there are 7.7 billion people in the world, with at least 3.5 billion of us online. In terms of technology adoption, it’s mind-blowing to see how quickly a social network can explode. Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. The most popular platforms in the United States are YouTube at 73% and Facebook at 69% of the US population. Our World In Data is a project of the Global Change Data Lab, a registered charity in England and Wales (Charity Number 1186433). In 2017, less than 2.5 billion people were on social media worldwide. By comparison, this shows just how ‘mobile’ social media is. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. What else would you like to see added to this roundup? Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools. However, when we look into platform penetration rates from people in eligible audiences, 83.36% of 4.57 billion global internet users and 90.71% of 4.20 billion mobile internet users are on social media. When isolating the data to eligible users aged 13+, the average social media penetration by country rate is 63%. All of our charts can be embedded in any site. Social media users are also taking other proactive measures against data privacy, and 9% have taken the most drastic action of stopping using a social media platform altogether. December 02, 2019 Go to Our World in Data The bar chart below shows a ranking of the top social media platforms, year by year. By region, social media growth in 2019-2020 is led by Asia: Facebook is the leading social network at, In the US, 2019-2020’s monthly active users are, The average number of social media accounts is, The growth in the number of accounts per person is up, Firstly, the growth of multi-networking relates to the widening of, America’s social media growth rate between 2019 and 2020 was, The total number of users America has grown by, People in the Philippines spend the most daily time networking at, People in Japan spend the least daily time on networking at. Social media sites are used by more than two-thirds of all internet users. The following chart provides some perspective. You can use the slider to focus on particular years, and you can click the ‘+ Add’ option to change series and track the evolution of other social media platforms. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. Federal regulators are ordering Facebook, Twitter, Amazon, TikTok’s parent and five other social media companies to provide detailed information … The other side of the coin of big data on social media is arguably even more vital for businesses. Because social media platforms collect so much data, it makes keeping tabs on your competition so much easier and less time-consuming. The share of women who use Pinterest is more than twice as high as the share of men using this platform. The data produced by third parties and made available by Our World in Data is subject to the license terms from the original third-party authors. According to platform statements, the number of social media users in the US is 231.47 million in 2020, meaning 70% of America’s are actively using sites monthly. Even on a global stage the speed of diffusion is striking: Facebook surged from covering around 1.5% of the world population in 2008, to around 30% in 2018.5. Facebook, the largest social media platform in the world, has 2.4 billion users. WASHINGTON (AP) -- Federal regulators are ordering Facebook, Twitter, Amazon, TikTok's parent and five other social media companies to provide … As you can see, daily use of Facebook has remained the same, despite reports that more and more people are taking steps to reduce their Facebook use, as well as some of the controversy surrounding the site in regards to data privacy. To be precise, Facebook has 2.3 billion ‘active users’. Big Data as Social Media Analytics. The majority of people under 25 use Snapchat (73%), while only 3% of people over 65 use it. The rapid and vast adoption of these technologies is changing how we find partners, how we access information from the news, and how we organize to demand political change. According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 53.81% of people accessing the internet on a feature or smartphone. The World Health Organization estimates global life expectancy to be 73 years. Below, we have the average daily time spent on social media in hours and minutes from 47 countries; the data source is from all internet users aged 16 to 64 on any device. 4. In practice, these discrepancies are likely small because most social media platforms, including Facebook, have policies and checks to avoid multiple accounts per person. The data also shows rapid changes in the opposite direction. At the core, the features that define a social media platform are (i) profiles for users, (ii) ability for users to constantly upload content, and (iii) ability for users to discuss content and connect with other users. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. Stacker compiled a list of 15 ways personal data is revealed to social media companies. For Reddit it is the other way around, the share of men is almost twice as high. Social Media Usage Statistics (Top Picks), Most popular social media platforms in 2020, Average time spent on social media in 2020, The social media growth rate since 2015 is an average of. The diagonal line marks parity;  so sites above the diagonal line are those more popular among men and sites below are those more popular among women. There are 52. social media. Social media penetration = active users vs. total population. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here ); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can check the population data … Other social media brands also collected a lot of data about their users. The data for social media adoption in the US is here. Twitter, for example, didn’t allow users to upload videos or images in the beginning. The increase in social media use over the last decade has, of course, come together with a large increase in the amount of time that people spend online. For Snapchat and Instagram the ‘age gradient’ is extremely steep – the popularity of these platforms drops much faster with age. datasets available on data.world. Please consult our full legal disclaimer. A selection of surveys conducted by the PEW Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. According to the Global Web Index, the average number of social media accounts a person has is 8.6 worldwide, up 79.16% from 4.8 accounts in 2014. From the same survey we also know that 48% of adults 18 to 29 say they go online almost constantly, and 46% say they go online multiple times per day. Which gender uses social media more by platform? Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. To put this in perspective: TikTok gained on average about 20 million new users per month over this period. In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel. Specifically in the context of social media, a key question is whether these new communication technologies are having a negative impact on our mental health – this is an important question and we cover the evidence at Our World in Data here. DataReportal analysis shows that 3.96 billion people use social media today, accounting for roughly 51 percent of the global population. Which gender uses social media more by region? Either way, please jump in and leave a comment below. Marketing decisions should be backed by data about consumers, their behavior, and conversions. In 2020, there are 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year-on-year from 3.48 billion in 2019. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. > Big Data and the World of Social Media. Every day, the number of social media users increases. Our World in Data is free and accessible for everyone. This is shown in the chart where we plot the breakdown of social media use by age groups in the US. The company also reports that social media users now spend an average of 2 hours and 20 minutes per day using social media. 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