This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2021. The advantage of a campaign over a standalone ad is the ability to push the same idea in different ways, across multiple mediums, and for a longer period of time without getting too repetitive or stale for the audience. But the impact ran across state borders, and to this day, you still can't escape the millions of “Got [Fill-in-the-Blank]?” parodies. And more… Let’s break down some awesome examples of uber-creative int… The goal: motivate you to part with your hard-earned dollars. As you can imagine, there are numerous types of advertisements — all of which run in different mediums, on different channels, and have different goals in mind for their business. The Best Marketing Advertising Campaigns Ever Made A Marketing article written by There will be a number of marketing and advertising campaigns that spring to mind at the glance of this blog title - and all of us will have different views about which campaigns deserve to be categorised as one of 'the best'. It starts gently: "What are you doin'?" One of the greatest tricks in recent years, the International House of Pancakes had everyone up in arms over its new commitment to... burgers? Just because you find something that works doesn't mean you should keep doing it over and over to the point it's played out. … campaign, milk sales in California rose 7% in just one year. Bud Light may not have realized what was going to happen when they launched this campaign in 2017. In 1988, Nike sales were at $800 million; by 1998, sales exceeded $9.2 billion. Marketing Campaign: Featured Artist. Like, every kiss. It was a success and the star Isaiah Mustafa took it to social media. In 1999, AdAge declared De Beers' "A Diamond is Forever" the most memorable slogan of the twentieth century. What the Marlboro Man did for cigarettes back in the '90s, the American Legacy “Truth” campaign is undoing 25 years later. As more friends pick up the phone, the hilarity ensues: "WHASSUP!?" This campaign debuted in 2010, as sales for Old Spice were declining. Got a unique name? Unless you’re planning on featuring a new commercial on the Yankee stadium jumbotron, then you can keep the cost of your campaign relatively low. “Just Do It” is a core message that still works 30 years later. That's because P&G identified the story behind the story of Olympic athletes — the stories of the supportive moms who pushed these world-class athletes throughout their entire lives leading up to that crowning moment. This quickly became a catchy phrase that was used beyond this campaign even though Wendy's didn't run this campaign for long. Some campaigns are larger than life and it can be inspirational to try and meet the challenge. It is a great way to promote your business and incentive your audience to check out your business. It's a slogan we can all relate to: the drive to push ourselves beyond our limits. What's the lesson marketers can learn? Nike: Just Do It.. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon... 2. This showed the strength of the 3M glass in a unique way. In 2012 hugely popular first-person shooter romp Call of Duty: Black Ops II brought in $1 billion in only 15 days, which was quicker than 2009 Hollywood mega-hit Avatar . Consumers recognize and appreciate honesty. Volkswagen’s snowy scavenger hunt vehicle promotion. Creating iconic marketing campaigns today might mean going viral, but the basic elements of good marketing haven't changed as much as you might think. When it ended in the late 2000s, Absolut was importing 4.5 million cases per year, or half of all imported vodka in the U.S. No matter how boring your product looks, it doesn't mean you can't tell your story in an interesting way. Free and premium plans, Sales CRM software. Don't want to run five miles? RedBubble sells merchandise featuring designs from artists all over the world. 10) The Whopper Sacrifice. Lately, though, Procter & Gamble (P&G) has launched some of the best ads we've ever seen from the consumer goods industry. These 25 iconic marketing campaigns shaped the way we market today. The Marlboro man ads started in 1995, and they were one of the most powerful, and hated, marketing campaigns of the 20th century. The campaign showcased the “can do spirit of the American cowboy" and made Marlboro one of the best selling cigarette brands in the world. Events and experiences 4. Just Do It. But if you see another ad from the same campaign while scrolling through your Instagram feed, then you’ve come to recognize the brand. Certain mediums have more influence over specific demographics than others. But you can easily expend more resources than your business can handle. Since then, the U.S. has followed suit, printing first names across the front of its bottles and cans in Coke's branded font. Despite having no distinct shape, Absolut made its bottle the most recognizable bottle in the world. Radio advertising dates back to 1920, when the first commercial radio stations were launched in the United States. What makes an ad stick? Internet advertising has gone on to include video, search engine marketing, sponsored social media posts, and more. 9) True Blood: Revelation. Taking the debate head-on, Miller featured masculine models drinking their light beer and declaring it great tasting. We're committed to your privacy. The Red Bull Stratos campaign is an example of marketing for the modern age! "Watching the game, havin' a Bud" (a Budweiser), someone replies. The Top 10 Most Remarkable Marketing Campaigns EVER. No? Think it's easy to create a whole new market for your product? It's not always about getting a brand new audience to use your products or services — sometimes, it's about getting your current audience to appreciate and use your product more often. Objectives will also give you a means to assess your campaigns effectiveness after it’s launched. When it began, Absolut had a 2.5 percent market share. You can go online and order a custom case for yourself. A campaign is a many layered thing too. But the campaign, which proposed (pun very much intended) the idea that no marriage would be complete without a diamond ring, wasn't just riding on the coattails of an existing industry. Volkswagen, who also drew recent praise for their ads bidding... 3. In this ad method, the advertiser pays the website owner to place their ad in exposed spaces that are peripheral to the website's own content. People can advertise anywhere, and today's best type of ad might not be the best type tomorrow. It brilliantly introduced the world to Apple Computers. I guess if it ain't broke, don't fix it. World's best marketing campaigns based on business impact. The perks of outreach and new leads all sound well and good, but planning and launching a successful campaign isn’t a quick snap of your fingers. Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. Coke fans are regular buyers, and the company leaned into that sense of individual ownership with full force. British Airways created the most amazing digital billboards, with children pointing as real planes flew overhead, and live time info about the flight displaying on the screen. The first ad appeared in 1993 and was just retired after 25 years. Mahindra’s first ever two wheeler automatic deserved to be introduced with one of the best social media campaigns. This campaign rocked the advertising world back in 1963 when it first appeared. 2. There are some pretty simple steps to act as a guide for executing a marketing campaign that’s going to yield exciting results for your business. The travel and hospitality industry is known for its long sales cycles. And even though Dos Equis recently replaced The Most Interesting Man with a new actor, he is forever immortalized in meme culture and in liquor stores due to this short, sweet, and memorable tagline — and the cool dude vibe it makes viewers harken back to. Mustafa quickly became "Old Spice Guy," a nickname Wieden + Kennedy capitalized on with an interactive video campaign in which Mustafa responded to fans' comments on Facebook, Twitter, and other social media websites with short, personalized videos. Don't want walk up four flights of stairs? The Most Interesting Man in the World positioned Dos Equis as the beer for the sophisticated drinker. These marketing activities often fall into the category of “interactive marketing” and give individuals a unique, one-on-one exchange with a brand that wouldn’t otherwise be possible. Then, a fitness craze emerged — and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. It's also not a normal, unprompted promotion of fried chicken. Wendy's took a more gutsy approach in this advertising campaign: It targeted its competitors. Anheuser-Busch showed us just how silly and informal an ad can be without ruffling feathers or going off-brand. If people tell you there isn't room for a product, create your own category so you can quickly become the leader. The “Real Beauty” campaign, Dove 30 of the Most Successful Video Game Marketing Campaigns Ever Video games are big business. In this ad method, the advertiser pays the publisher to place their ad in the publication. Twix renewed its appeal by creating a division among candy fans with a debate over which Twix is the better one: left or right? It's the longest uninterrupted ad campaign ever and comprises over 1,500 separate ads. Allow me to answer that question with another question: "Whassup?!". This is the fun part. Written by Lindsay Kolowich Cox This publicity stunt was one of the most live streamed events in the history of the Internet. Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012. Stay up to date with the latest marketing, sales, and service tips and news. By the time it ended, the company was importing 4.5 million cases a year, which made up half of the vodka market! It made the brand huge, without paying for a single traditional ad. You may unsubscribe from these communications at any time. Its campaign, which featured print ads showing bottles "in the wild," was so successful that they didn't stop running it for 25 years. It's not every day that a business stumbles upon the most ironic PR crisis in company history, so when it happens, all eyes are on the business's response. The Miller Brewing Company (now MillerCoors) did just that with the light beer market — and dominated it. Doing so will help align all of your efforts and make sure that your teams are on the same page every step of the way. So how do you create an advertising strategy that resonates? When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? Transforming the way companies market, sell, and service their customers, The 9 Best Thank You Page Examples That Nurture Leads and Drive Revenue, 20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition), How to Create Static Designs and Animations Using Adobe XD and CodePen, 25 of the Best Marketing Campaigns of All Time That Spark Inspiration. The season or time period of your ad is important. It is often targeted to reach a specific business goal and can include many marketing elements. In about two days, the company had churned out 186 personalized, scripted, and quite funny video responses featuring Mustafa responding to fans online. While sometimes it works out well, sometimes these companies fall flat on their faces. This campaign has grown remarkably since its start in 2014. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '46d72524-f4a7-44e9-9af0-935be9bb3891', {}); Originally published May 19, 2020 7:00:00 PM, updated May 20 2020, The 18 Best Advertisements & Ad Campaigns of All Time, the longest uninterrupted ad campaign ever, recently replaced The Most Interesting Man, How Consumers Responded to Black Friday Ads in 2019 [+What's Changing in 2020], 7 of the Best Ad Management Tools for 2020. Marketing campaigns contribute a lot toward a company’s bigger picture. Check out the company's latest video from 2017 above. So what did this Volkswagen advertisement do? 7) Elf Yourself. Pointing out that they had to try harder because they were number two, Avis wasn't number two for long! And when it comes to The Most Interesting Man in the World, he's one of the coolest commercial guys there is. For decades after this campaign aired, Miller Lite dominated the light beer market it had essentially created. The song is about dumb ways to die — for example, by poking a grizzly bear with a stick, or taking your helmet off in outer space — and it features a catchy little chorus you won't be able to stop humming to yourself (because singing it is a little morbid): "Dumb ways to die, so many dumb ways to die.". Wendy's penchant for "sick burns" became one of the best advertising and marketing campaigns of the year Wendy's Twitter roast of Mcdonald's went viral, and became its own meme. campaign. Best Marketing Campaigns: Email Marketing Email marketing is one of the most powerful and inexpensive marketing tools out there and by using the right strategy you will be able to grow your business astronomically. Just Do It. This ad is an apology, and perhaps the most creative one of all time. Everyone knows that "every kiss begins with Kay," right? The video ad went viral on YouTube, the song was made available on iTunes, and it even played over the radio with an accompanying ad. Premium plans, Connect your favorite apps to HubSpot. In February 2018, KFC's business in the U.K. ran out of chicken. The ad took pop culture by storm during the Super Bowl in 2000, and you can still hear its echoes today. Beer brands have been using humor forever. A superb use of technology and imagination. Strive to be different. Take a stand on the ones you know your audience supports, and you'll access a customer base that identifies with your passion. 11 min read. Advertising plays in as well since you have to get the message out there somehow. Pepsi even released counter-ads shortly after the campaign launched. That's why we’ve compiled a list of the top marketing and advertising campaigns ever, and included a few juicy details explaining what made each campaign standout. While there have been many great Apple campaigns, this one takes the cake. "We were creating and sending miniature TV commercials back to individual consumers that were personalized, and we were doing it on a rapid-fire basis," Jason Bagley, creative director at Wieden + Kennedy and a writer for the campaign, told Inc. "No one expects to ask a question and then be responded to. Facebook’s first-ever Super Bowl commercial. The concept is to push back against the lies of big tobacco, and it's working. 15 of the Best Advertising and Marketing Campaigns of All Time. This saves you money that you’d be putting forth on duplicating content, graphics, and the like. Clairol did the opposite of what most marketers would do: They didn't want every woman on the street running around saying they were using their product. The Best Marketing Campaigns — Ever. IHOP to IHOb. You know who he is. At the end of the video, after you've watched adorable cartoon characters dying in the dumbest of ways, you get to the moral of the story: There are many dumb ways to die, but the dumbest possible way would be if you died while standing on the edge of a train platform, drove through a railroad sign, or tried to cross over a train track. Simple and powerful, this campaign was entertaining and informative, and it helped build Mac into the brand it is today. The Devils ran this Facebook campaign from May 31 to August 7 of 2018, generating 12X return on ad spend, 32% more leads than a past email campaign, and over 700 total leads. By hitting on that core issue in all of your messaging, you'll connect with consumers on an emotional level that is hard to ignore. (You can fill in the missing letter...). You read that right: A poultry company ran out of poultry. while drinking beer and "watching the game" on TV. Started in 2010, fans have loved watching just what trouble Mayhem will start for unsuspecting Allstate customers. is yelled back and forth, becoming a classic catchphrase and an icon of beer-drinking culture that ran constantly on sports networks over the next few years. Identifying your intended audience will help you target your content and draw in leads who will actually convert into customers. Composed of design elements, like CTAs and landing pages, and sales focuses, like forms and email marketing strategies, all aspects of a great campaign work together to form this singular, original idea. The more genuine your ad is, the more valuable your product is. Yes, you read that right: Dumb Ways to Die. The campaign evolved over time with the company creating a new product of "all lefts" and "all rights." Well, we're happy to report that KFC stuck the landing. Be determined and differentiate your product in the same way. By the end of the ad, the message is both clear and inspiring: Girls are just as fit and capable as boys are, particularly during puberty — a stage of life that is extremely important to Always and its women's products. When's the last time an advertisement literally changed the way we talk to one another? The Best Advertising Campaigns of All Time (And What Made Them Successful) 1. Make your audience cry (just kidding). Data, technology, and new platforms have given marketers the ability to adjust and respond to customer actions in real-time. When your ad campaign starts changing things at the DMV, you know you've hit a nerve. It became a viral success practically overnight: That video has over 51 million views as of this writing. The ad above isn't just an empty bucket of KFC with the company's letters jumbled around. Setting a budget helps you plan wisely while still meeting your goals. The campaign only ran for a year, and allowed it to gently run its course. The first time Clairol asked this question in 1957, the answer was 1 to 15 -- as in, only 1 in 15 people were using artificial hair color. Two of the biggest challenges in advertising are measuring the value of the advertisement and ensuring it resonates with the right people. Got Milk? August 17, 2020 | It requires all of the appropriate teams to work in tandem, crafting engaging content that’s going to strengthen and define your brand and bring in new business. Until this campaign started in 2006, beer advertising was about drinking the right beer to get attractive women to like you. Here are the steps to running a successful marketing campaign: Erika is a Marketing Copywriter at Bluleadz. I didn't think so. This simple, funny campaign sold directly to women. Talk shows, women's magazines, and TV news began discussing modern female beauty standards. Composed of design elements, like CTAs and landing pages, and sales focuses, like forms and email marketing strategies, all aspects of a great campaign work together to form this singular, original idea. Even though they can vary in size and scope, they all typically deliver the same benefits when executed well. The simple phrase "Where's the beef?" Launch the campaign, and keep a close eye on metrics. In this guide, you'll learn strategies you can use as inspiration for your next marketing initiative, so your campaign content never falls flat. In the video, people in dire, life-threatening situations, such as having no access to clean water, repeat common “first world problems.” 1. The video above is just one of a series of iterations of this campaign, and the Mac vs. PC debate ended up being one of the most successful campaigns ever for Apple. 1. That is until 2008. There's a lot to learn from them, so be sure to study them and whatever new ideas take over the world. Be careful with your campaigns' success and failures. Examples of interactive marketing campaigns include: 1. Based on these examples of the best marketing campaigns in 2020 so far, we can conclude that there are certain common denominators to these campaigns. Through the years, there have been an astounding number of campaigns introduced to the world. The first print ad ran in England in 1472, according to Infolinks. If your subject matter is grim or boring, consider using creativity to get your message across. The company rolled out 186 video responses that gained 11 million views on social media, taking the campaign viral. If you’re exposed one more time and the product actually has some value or interest to you, you just may be tempted to see what all the hype is about. She is a huge fan of houseplants and podcasts about conspiracy theories. It's a hilarious way of highlighting how you never know what disaster might come to ruin your day. Progressive introduced the world to “Flo.” After over 100 commercials, she's achieved cult status and changed the way insurance is marketed forever. Coke: Share a Coke. It boosted beer sales substantially for the brand. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. The company experienced 42% market share growth in its first year with its help. (At the time, Reebok was selling more shoes than Nike). They never tried to be something they were not. Yoplait Save Lids to Save Lives (1999 to 2016): This quickly became one of America’s best-known breast cancer campaigns. That's the most important takeaway from this campaign: Don't try to sell your company, product, or service as something it's not. With inspiring celebrity role models, the retail company is more focused on demolishing unrealistic beauty standards than pumping out sales. I think that's where we broke through.". Gillette: The Best Men Can Be Gillette’s “The Best Men Can Be” campaign launched in the middle of January 2019, and immediately received a lot of attention … Television ads originated in the 1940s with the promotion of practical items and political campaigns. But they seem to be doing both just fine. 12 Most Memorable Marketing Campaigns Of 2017. The campaign began as a commercial explaining the stigma behind playing sports "like a girl" — implying that the boy's way is better or correct. The goal of the "Great Taste, Less Filling" campaign was getting "real men" to drink light beer, but they were battling the common misconception that light beer can never actually taste good. The digital assets needed to build your messaging can be integrated across campaigns and shared over channels. Running a marketing campaign can help spread your brand name and reach your leads and customers. It played right into the audience's expectations. It was a breaking story across the marketing and advertising industry. This classic campaign moved from print to TV, radio, and the internet. No matter what medium you advertise your message through, you’re exposing your audience to your brand. When the campaign started, Absolut had a measly 2.5% of the vodka market. My eyes are still wet while writing this blurb. Contests 2. CheapCaribbean.com meets prospects at every moment. Using celebrity endorsements in Super Bowl ads isn't exactly a new trend, but Pepsi pulled some serious star power in their 2019 campaign. Keeping your budget in mind, do research on what channels your target audience regularly uses. Over the years however, several developers and marketers have been able to get it right and in turn have created and run the best marketing … Why? So, why not check out past successes for inspiration? 1. Seriously — you wouldn't expect a household and cleaning products company commercial to pull at the heartstrings like that, would you? Allow your company to change and grow, and you may find that you can have even greater success in the future by trying something new. One of the most popular marketing campaigns was 3M promoting their security glass. And so, in the late 1980s, Nike created the "Just Do It." Every company has a marketing budget that they use to pay the best and brightest in ad campaign creation, to create terrific new branding initiatives, slogans, and commercials. For more information, check out our privacy policy. A campaign is a many layered thing too. The famous campaign ad was first broadcast in 1999. No business is above a good old-fashioned sorry. In 1988, Nike sales were $800 million. What were once quite one-dimensional messages now carry clever, funny, or profound undertones that make the ads memorable years after they first ran. A key component of a strong campaign for an indulgent vice — like beer, desserts, or luxury items — is to make it cool. The “Real Beauty” campaign, Dove. You might like Private: Predictions on the Top 10 Marketing Trends for 2018. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08', {}); But to know what makes an advertisement great, you first need to know how an advertisement is defined. It came in the form of the #GoGustoRides. “IHOP’s name change campaign was the best marketing campaign of the year, possibly the best this decade.” “No!” you shout, filled with more testosterone than a viral LinkedIn post. He free-fell for over six minutes before deploying his parachute and floating back to earth. I'll give you a minute to dry your eyes after that one. Here are the best marketing campaigns of 2019.. You’re at a bar and your friend says something absolutely outrageous. Volkswagen Beetle – Think Small. was short and sweet yet encapsulated everything people felt when they were exercising — and people still feel that feeling today. She spends most of her free time reading, writing, and enjoying the outdoors. How is the marketing landscape going to change in 2018? Whether that's actually in the wrapper or not is also up for debate, but it did its job and brought Twix back to top of mind. One of the best airline marketing campaigns ever. Create and design your marketing content. You can even order custom bottles on Coke's website to request things like nicknames and college logos. 6) The Man Your Man Could Smell Like. Monitor the appropriate KPIs for your benchmarks and the intended goal of your campaign. These ads are placed in interstitial spots on a webpage. Just 11 years later, the answer was 1 of 2, according to TIME Magazine. They'll help you understand marketing best practices, regardless of changing mediums. This beloved, now-famous campaign communicates a simple idea in a creative and memorable way — and you don't feel like you're being nagged, the way some public service announcements do. . See, Americans always had a propensity to buy big American cars — and even 15 years after WWII ended, most Americans were still not buying small German cars. Look into what’s going to have a better ROI for your campaign so that you’re maximizing your efforts. Someone asks. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? Here are five marketing efforts we could have done without. Remind your customers how much you care that they care. Contrasting colors: This makes the text easy to read against the rest of the ad’s design, but it also makes some other elements on the illustration or photo or video stand out. What solution does your product or service provide? One of the most iconic brand development marketing campaigns, Apple's Mac vs PC campaign of 66 spots ran from 2006 to 2009. Consumers can buy Coke bottles with the name printed on the labels, which is cool enough. People will become more and more familiar with your company and your products. They wanted women to understand that their product was so good that people wouldn't be able to tell if they were using it or not. Yeah, I am. These commercials tell Mac's audience everything they need to know about the product without being overt -- and in a clever way. @lkolow, Free Resource: Advertising Planning Kit & Guide. Free and premium plans, Content management system software. See all integrations. The ending – “I don't always drink beer, but when I do, I prefer Dos Equis” – brought the message home. We’ve got new data. And at the end of every commercial, he says: "I don't always drink beer, but when I do, I prefer Dos Equis. They’re meant to reach customers through a combination of media platforms and influence either their perception of the brand or entice purchasing from them. 2. It’s not extremely difficult either, though. Created in 1960 by a legendary advertising group at Doyle Dane & Bernbach (DDB), the campaign set out to answer one question: How do you change peoples' perceptions not only about a product, but also about an entire group of people? The ad depicts a KFC bucket that reads, "FCK" — as if to say, "FCK, this is embarrassing." Marlboro Man The Marlboro man is considered as the most successful marketing campaign in the tobacco industry. This email marketing campaign crushes it, and for so many reasons. Since then, this type of advertising has become available in newspapers, magazines, brochures, billboards, flyers, and similarly portable methods of carrying a brand's message to its ideal end user. 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'S Where we broke through. `` astounding number of campaigns introduced to variety! An advertising strategy that resonates Connect your favorite apps to HubSpot custom case for yourself unique way takes... Products company commercial to pull at the DMV, you guys know the Nike just it... Might like Private: Predictions on the latest Trends that impact your.! Of chicken you advertise your message across commercial to pull at the time ended! National spot million cases a year, which is cool enough 25 years later process, you ’ re your. What are some that are so successful that some States stopped requiring women to denote hair color on their 's. Are still wet while writing this blurb how silly and informal an ad can be integrated across campaigns and over... Save Lives ( 1999 to 2016 ): this quickly became viral and had customers with. With women on demolishing unrealistic beauty standards us just how silly and informal an ad can inspirational. 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