5 Best Augmented Reality Advertising Campaigns (image credit: sndrv) Last week, I had discussed about the difference between AR vs VR . Augmented reality (AR) and virtual reality (VR) are becoming mainstream and have become a worthwhile topic in many industries. These figures show an almost 100% jump in spending, from $6.6 billion in 2016 to $12.8 billion in 2017. Virtual try on In the age of online trading, users will certainly appreciate the opportunity to …

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Auch im Bereich Mixed Reality stehen 2018 interessante Entwicklungen an. Recent hardware and software advancements—and backing from big tech companies—are spurring advertisers and marketers to create engaging new experiences for their customers. Before You Buy That Couch, an App Will Put It in Your Living Room. Credit... Facebook. While augmented reality is still in the early adoption phase, usage is growing quickly. Augmented reality advertising gives marketers an enormous advantage, since this technology makes ads engaging, interactive, and efficient. These are exciting new technologies that are being improved every day. By Martha C. White. VR and AR development can be applied towards gaming, entertainment, marketing, education, fashion, art, and so much more. Sept. 16, 2018… Thus augmented reality advertising can be much more effective than traditional advertising. Also, you must be familiar with various applications of Augmented Reality in areas like education and marketing . Augmented Reality in Marketing. As you can see, many companies have already embraced this top-notch technology and more are expected to follow suit.
Apart from a few AR specific apps, an ideal example of augmented reality app is the popular social media platform, Snapchat. The app offers camera masking filters that allow users to augment their reality while having fun.

An augmented reality advertisement for Michael Kors on Facebook. Global augmented reality advertising spend (paywall) tells a different story, however. Diese Sparte vereint die Vorteile der VR- und AR-Produkte.