Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life cereal. Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? ______ generate(s) much higher trial rates than advertising and other sales promotion techniques. Which of the following statements does NOT describe an aspect or characteristic of sales promotion? (p. 545) Arm & Hammer maker of Crystal Blend scoopable cat litter, Super Scoop, the baking soda clumping litter, Super Clay, the premium lightweight clay litter, and Cat Litter Deodorizer ran a contest to find the "Coolest Cat Trick." Which of the following is a reasonable objective for consumer-oriented sales promotions? (p. 547) Which of the following statements is true about rebates? A good method to help you save money. 12. (p. 540) An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. Read the offer: Packaging From $0.53 carefully. magazines Which of the following is NOT an example of a point-of-purchase display? (p. 557) Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: 94. US7240023B1 US09/495,483 US49548300A US7240023B1 US 7240023 B1 US7240023 B1 US 7240023B1 US 49548300 A US49548300 A US 49548300A US 7240023 B1 US7240023 B1 US 7240023B1 Authority US United States Prior art keywords signal processing … They pay retailer handling and processing costs of 10 per coupon redeemed. (p. 557) Ocean Spray offers its retail accounts a $3.00 per case discount on all of the cranberry juice they purchase during the month of May. 32. Special requirements may … Which of the following is NOT a problem associated with the use of contests and sweepstakes? 58. (p. 543) Consumers must pay the manufacturers' out-of-pocket costs for a _____ premium. These points can be used to purchase cookware, dishes, and other similar hard goods. Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? If you are distributing coupons for services that show the images of happy and satisfied people on coupons. (p. 549) Acushnet ran a promotion offering a box of fifteen Pinnacle golf balls for the same price as twelve balls. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. It has been estimated that in-store couponing coupled with advertising increases … C . 59. According to a survey, people like more and respond more to the images of people than generic images. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: 85. 69. The toy was only available for a limited time. 36. It’s been a popular method ever since Coca-Cola offered customers a free glass with a hand-written ticket back in 1887. Precise reach B . 538 What advantage does distribution of coupons through direct mail have over other forms of coupon delivery ? (p. 558) Money that must be paid to a retailer so it will take on a company's new product is known as: 101. (p. 557) An appliance manufacturer offers a $50 payment to salespeople who work at Rutgers Appliance if they sell one of the company's new refrigerators. (p. 557) Payments offered by manufacturers to resellers for merchandising products or running special in-store programs are called: 100. The building or reinforcement of consumer-franchise or equity for a brand: 25. 43. 110. direct mail C . (p. 538) The most popular method for distributing coupons is: A. newspaper freestanding inserts. Tortino's used a(n) _____ coupon. 112. 95. E. newspaper supplements. 18. CPG coupons distributed throughout the U.S. 2004-2014 On-pack coupon usage in the United Kingdom (UK) 2011-2014 Consumers printing internet coupons in the United Kingdom (UK) 2011-2014 System and method for distributing coupons through a system of computer networks Download PDF Info Publication number US7240023B1. 83. 66. Answer to p . 115. An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators. 105. 74. Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. 35. 107. Perhaps the most successful in-package _____ in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games. In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. Click to Save Sale . Coupon codes are an excellent way to track and measure your advertising ROI. 72. A. The oldest, most widely used, and most effective sales promotion tool is: 47. 102. There is much more to coupon submitting than just posting to facebook. This is an example of a(n) _____ coupon. 55. Why are organizations like McDonald's, Wendy's, and Labatt placing more emphasis on sales promotions than ever before? (p. 544) Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal. Cooperative coupon programs: Term. 114. (p. 541) Which of the following couponing methods allows companies to reach users of competitive brands rather than consumers who already use their brand? (p. 557) A discount or deal offered to a retailer or wholesaler to encourage them to stock, promote or display a manufacturer's product is known as: 98. This is an example of: 105. This discount will be deducted straight from the bill. 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