A study on consumer buying behavior of mobile phones The behavior of consumers towards smartphones is increasingly a focus of marketing research. In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing. Consumer wants buying to become a happy affair. According to Kotler et al.2009 p. 224 “Consumer behavior is the study of how individuals or groups buy, use and dispose of The behavior of consumers towards smartphones is increasingly a focus of marketing research. In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing. For example, Samsung’s LED TV 7000 series was the winner of the “Gadget Awards 2009” by T3, U.K.’s most prestigious electronics magazine. explores, how social media affect consumption behavior of mobile phones among young consumers. Hence, buying behavior of consumers with the age bar of 18-35 years is analyzed by considering present situation of mobile phone market of Nepal. A Study On Customer Purchase Behaviourtowards Mobile Phone With Special Reference To Erode City 1 ... To study on customer purchase behavior towards mobile phone.Customer buying is not mere transfer of item from seller to buyer. We have conducted the consumer behaviour survey by framing a questionnaire and distributed it to the users of iPhone & Samsung Galaxy S2 in DIAC(Dubai International Academic city). 3.1 Consumer behavior Consumer behavior is a wide range of study about the decision making processes that a consumer make at the time of making a purchase. The results of the research confirm that the regulatory focus has an influence on consumer behavior towards smartphone … People want to know that they’re able to see, touch and feel, but also ask questions that they could not address online via a sales rep,” said Rauf. They would like to see, touch and feel the commodities that they buy. Consumers are so attuned to doing their homework prior to making a purchase that analysts expected 64 percent of consumers to research merchandise and retailers before they made an in-store purchase in 2015, a jump from 49 percent in 2014, according to “On the Couch: Researching Consumer Shopping Behavior,” a report from Deloitte University. The primary objective of this study is to explore future potential in consumption of future smart phones in Nepal. Consumer Behaviour Methodology. In order to accomplish the objectives of the study, a sample of 246 consumers were taken by using simple random sampling A study on consumer buying behavior of mobile phones The behavior of consumers towards smartphones is increasingly a focus of marketing research.