You’re trying to see if people will come up with it on their own, or unaided. Unaided brand awareness indicates that your brand impression was noteworthy enough that your brand is top of mind for consumers. Top of mind awareness is the percentage of customers who think of that particular brand first. Top of mind is a marketing metric based on the first brand customers associate with a product or concept. Top-of-mind awareness is a simple brand measure that determines how quickly a brand or product comes to the mind of a customer. To measure unaided brand awareness, you would ask an open-ended question, where you don’t mention your brand name specifically. Blog shares. When it comes to running any sort of business, wanting to get the company’s name out there is important to the success and growth. TOMA is represented in percentage mostly. These are two separate types of information. The most important brand awareness metric is top-of-mind awareness. How can you find out how much awareness your target market has of your company’s brand? Don’t be fooled by their similar names.
For example, customers might be given a phrase such as "orange juice" and asked to name the first brand they can think of. A share bar allows readers to share your content on social networks, spreading awareness about your content and your brand through the amplifying effect of social media.Measure your average number of shares per blog post to keep an eye on how well you’re building community through your blog. Brand recall, or “top of mind awareness,” is a measure of how likely a customer is to remember your brand when asked an unaided question.

It’s just your logo in a digital display ad, or a :15 second read on the radio, or that print ad in the magazine your audience reads, or that live read before the weather on the nightly news. This would be correlated to market share and sales success as well, as consumers are more likely to recall brands that they purchase on a regular basis. So whether this is through word of mouth, handing out posters or creating … Examples of top-of-mind awareness are everywhere. Top of mind awareness or TOMA is the brand that comes to mind first when an unprompted question about a category is asked to a customer. When a marketer is conducting a brand awareness study, more often than not they also measure brand recall. Top-of-mind awareness. This is defined as the first brand that comes to a customer’s mind when they are … How do you measure Brand Awareness? Being the first brand that can be recalled by a consumer means that brand is strongly associated as being the market leader in the product category. Your blog content can serve as a center of organic brand awareness through a share bar.
Top of mind is typically expressed as the percentage of people who first name your brand for a given product description. The Importance of Top of Mind Awareness “Consistency is king with advertising and marketing activities” In marketing the term, top of mind awareness, is a way to measure how well your brand ranks in the minds of your target audience. What exactly is top-of-mind brand awareness? It is a measure to see how well brands rank in the minds of customers. Some people call this top of mind awareness.